Xperia 1 III - Camera developed by Alpha Engineers

Sains & Teknologi

Explore the camera philosophy behind Xperia 1 III:​
For life’s fleeting, unmissable moments comes Xperia 1 III and a smartphone camera designed to keep up with your world. ​
Developed with the expertise of Alpha camera engineers, master fast photography in the blink of an eye with Real-time Tracking, keeping fast-moving subjects in focus, and Real-time Eye AF to convey the emotion of every portrait.​
Admired by professional photographers and creators, and expanding the horizons of visual expression, Sony’s cutting-edge technology continues to drive our philosophy forward. Hear how Alpha camera engineers brought their groundbreaking technology to Xperia smartphones, including the periscope structure for high image quality, together with maintaining a sense of ‘cameraness’.​
In a collaborative journey to ensure optimal tuning of smartphone camera technology, discover the story behind the camera philosophy of our new flagship Xperia 1 III.​

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Chapter List: ​
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00:31 LENS​

#Sony #Xperia #Xperia1III


  • Per Jensen
    Per Jensen2 hari yang lalu

    I might buy this also because it has a micro SD slot, which hardly any other mobile phone have any more. Writing this on my Sony XZ premium mobile phone, which still works but the screen have got some spots on the left side.

  • abd salam el khamlichi
    abd salam el khamlichi6 hari yang lalu

    Why are you focusing on auro-tocus tracking which is already perfect instead of the terrible hdr processing, which is terrible with over-exposed and noisy and lacking pictures compared with other oem.

  • Dhinesh Prabhu
    Dhinesh Prabhu7 hari yang lalu

    Come back to Indian market

  • お拖把茶
    お拖把茶7 hari yang lalu

    SONY , get this million dollar idea for free !! Right button for taking photos will be used for shooting enemy in games, Volume buttons, move them up and they will be used for zoom in camera, or as two additional buttons in games (like L1,L2 in PlayStation controller). For more ideas, please contact me.

  • Bibek Sutradhar
    Bibek Sutradhar10 hari yang lalu


  • BLacKNesMonsTaz
    BLacKNesMonsTaz11 hari yang lalu

    Man I've been waiting for this!

  • Josh Diaz
    Josh Diaz11 hari yang lalu

    I will buy. When will it be available?

  • Raja sankar
    Raja sankar12 hari yang lalu

    I don't understand, why sony top model mobile phone cameras are last in first at dxomark testing? They make excellent sensors but why not in mobile phones cameras quality? Why? .

  • Cyber Flavour
    Cyber Flavour12 hari yang lalu

    Sony please..actualy many fans geting suck with Chinese phone,or Iphone or Samsung...i meant not all because they all look quite the same...Xperia more unique for you need to came back every market around the world now...

  • My Thoughts
    My Thoughts13 hari yang lalu


  • yogal nithin
    yogal nithin13 hari yang lalu

    Dear, sony please start selling these extra ordinary lineup ASAP.. we need ultimate experience of the xperia.. don't delay...

  • Tanveer Khalifa
    Tanveer Khalifa14 hari yang lalu

    I hate Sony mobile because they are not launching in India.from last 15 year I am using Sony mobile only but from last 2 year there is not launched single mobile in India

  • seydaömerfrk
    seydaömerfrk14 hari yang lalu

    #sonyXperia mobile come to TURKEY🇹🇷 türkiye🇹🇷 pazarına geri dön #sonyXperia

    PATEL HEER KETANBHAI 229214 hari yang lalu

    I request Sony Xperia to make Smartphones of U versions ahead.

  • Joel Diaz
    Joel Diaz14 hari yang lalu

    Marketing sucks!

  • Fuge
    Fuge14 hari yang lalu

    7:39 dat lag, oof

  • Jovani Ortiz
    Jovani Ortiz15 hari yang lalu

    I, like other people, like buying a phone after I held it in my hand. If there are no retailers with this in the shelf, is a tough sell.

  • Devanand s
    Devanand s15 hari yang lalu

    Is it available in India

  • Kento Takagishi
    Kento Takagishi15 hari yang lalu

    で、simフリー版はいつ発売なんだい? 発表から買えるようになるまでが毎度のこと遅すぎるよ。あんまし待たせると購買欲萎えて浮気しちゃうよ…😢

  • wildan ardhi martyn
    wildan ardhi martyn15 hari yang lalu

    coming in indonesia?

  • Amit Dabas
    Amit Dabas15 hari yang lalu

    Sony comeback

  • Buket Dem
    Buket Dem15 hari yang lalu


  • 出会い・约会D.
    出会い・约会D.15 hari yang lalu

    Meanwhile sony still using 8mp front cam and 12mp back cam, blurry as hell

  • Indian Railways in 4K
    Indian Railways in 4K15 hari yang lalu

    I'm waiting for the Xenon Flash,

  • Hitesh Kaushik
    Hitesh Kaushik15 hari yang lalu

    I wish Sony could come back to India market.

  • Fariz Philip Morris
    Fariz Philip Morris15 hari yang lalu

    your back camera design need to change, its look like old phone desing.. it just my opinion, i hope u can make your phone looks more modern..

  • Cyber Flavour

    Cyber Flavour

    12 hari yang lalu

    So meant they need to add 4 or 5 camera lens to look more up to date??You know,i wish Sony only put 1 camera lens but with all fungtion..wide,ultra wide and periscope zoom...that's what we call truly inovation...🤭🤭🤭

  • XploreR
    XploreR16 hari yang lalu

    Sony you should increase your advertisement in each country and give them best sarvice them sony will be the next gen ❤️

  • Mark Almirol
    Mark Almirol16 hari yang lalu

    SONY make.believe

  • Ilqar Abasov
    Ilqar Abasov16 hari yang lalu

    Sony Sony Sony

    GAMING ZONE16 hari yang lalu

    Thanks you✌️✌️ so much for 200 ab 300 ka target pura kardigiye guys Love you all✌️✌️

  • Tharindu Rathnayake
    Tharindu Rathnayake16 hari yang lalu

    Dear Sony, learn how you should name a product from apple. Don't make it look like a sudoku puzzle...

  • Evance Wing
    Evance Wing16 hari yang lalu

    Sony is a legend Samsung just copy Apple just expensive

  • Jolex Acid
    Jolex Acid16 hari yang lalu

    Ampoggeee nung boses nung naunang nagsalita

  • Chaika Gaz
    Chaika Gaz16 hari yang lalu

    The only problem is the price...

  • Alan Max Dias
    Alan Max Dias16 hari yang lalu

    Simply an enviable level of intelligence! 👏🏻👏🏻

  • Ghising Gaming G2
    Ghising Gaming G216 hari yang lalu

    People can get better camera and performance in Redmi with low cost..If you want market decrease cost, increase performance

  • ᴀʜᴍᴇᴅ ELᴍᴀsʀy
    ᴀʜᴍᴇᴅ ELᴍᴀsʀy16 hari yang lalu

    Sony 💞

  • Jakab's Bucketlist
    Jakab's Bucketlist17 hari yang lalu

    who taught its a Unreal engine Make Human render at the start?

  • G C
    G C17 hari yang lalu

    Come back to South Africa. Last sony I used was xz2 as it was the last model we had. I hate the other stuff. Please please come back.

  • Rey Jr
    Rey Jr17 hari yang lalu

    I need this..😄👍

  • vasun Thelukanti
    vasun Thelukanti17 hari yang lalu

    The funny fact was so many mobile phone brands are using sony camera technology but sony was not going forward in mobile sector it's not about colleges it's all about people mind... :::: HIRE ME

  • Gaurav solanky
    Gaurav solanky17 hari yang lalu

    Bahut badhiya bola bhai sahab ne explaination bohot hi badhiya thi bas samajh nahi aya

  • Emil
    Emil17 hari yang lalu

    Has the front facing camera improved?

  • eichioba
    eichioba17 hari yang lalu

    Phones like no one...Sony FOREVER ❤️

  • Mohammed Ehsan Uddin
    Mohammed Ehsan Uddin17 hari yang lalu

    Why sony didn't upgraded the front camera?

    MOVIE FLIPS17 hari yang lalu

    Too many talking.. Just show what we want

  • Sahil Thakur
    Sahil Thakur17 hari yang lalu

    Sony is good but overpriced and dont come in india so your phones does not make profit .

  • Prashanth B
    Prashanth B17 hari yang lalu

    My next phone !

    VOLT GAMING17 hari yang lalu

    If Japanese engineer disigned it take my money, and name some of technology in Japanese too it will be different among all english named technology,like Germans name technology in German language

  • Pranav Vissanji
    Pranav Vissanji17 hari yang lalu

    Where can I buy in Mumbai? Online purchase link?

  • Code
    Code17 hari yang lalu

    Now move all departments back to japan esp playstation, enough of americans ruining sony with their greedy woke ideals

  • hoota ragis
    hoota ragis17 hari yang lalu

    Please make this more affordable than others. I you may.. 😂

  • Krishanta Adhikari
    Krishanta Adhikari17 hari yang lalu

    When you have japanese in the game you already know they gonna play to win

  • Syaban Fauzan
    Syaban Fauzan17 hari yang lalu

    I hope sony xperia come back to my country in Indonesia, please

  • Emmanuel Aguirre
    Emmanuel Aguirre17 hari yang lalu

    No entendí una poronga, pero traigan ese teléfono a argentina!!!

    BUYHIGH SELLLOW17 hari yang lalu

    If they had made the phone 5mm thicker they could have really produced a game changer in terms of picture quality and battery life. They followed the herd thinking that we all want a slick phone. Sony I think you've thrown your money out of the window. Again.



    12 hari yang lalu

    @Petru Durum Not at all, Samsung S21 ultra utilizes 1/1.33 sensor which has 63% more surface. Huawei MATE 40 PRO utilizes a 1/1.28 sensor with 76% more surface, Xiaomi MI 11 ULTRA utilizes 1/1.12 sensor with 2.3 times the surface. Sensor size matters. A lot.

  • Jack Bailhache
    Jack Bailhache18 hari yang lalu

    Can't wait for the Xperia 1 iii 😊

  • Kelly Carl
    Kelly Carl18 hari yang lalu

    Great phone but can't even sell to consumer . there isn't any sense in waiting for a phone for 2 to 3 month ..hope they don't drop ..

  • honghong nguyen
    honghong nguyen18 hari yang lalu

    Xperia 1 iii, Xperia 5 iii.... And Xperia 10 iii.... Trouble phones non stop .... Every Sony phones are not cheap, overpriced expensive.

  • Aksh's world
    Aksh's world18 hari yang lalu

    sony, india have a smartphone market too

  • Faiq Muyassar Hanief
    Faiq Muyassar Hanief18 hari yang lalu

    my a5100 looking at me watching this video: hmmm yes yes

  • Rithin Raveendran
    Rithin Raveendran18 hari yang lalu

    Can you guys please send the review units to popular yiutubers

  • om soni
    om soni18 hari yang lalu

    Please bring it to India...

  • Kevin T
    Kevin T18 hari yang lalu

    Are you bragging again that was made by Alpha?! In fact,still designed by rx100 team.

  • Manushail
    Manushail18 hari yang lalu

    I hope all this amazing technologies will touch front camera too.

  • Darius Janu
    Darius Janu18 hari yang lalu

    Will Sony sell it in Australia?

  • Aki Nishi
    Aki Nishi18 hari yang lalu

    So. I guess, I will replace my xperia 1 Mark II

  • Chris Zhu
    Chris Zhu18 hari yang lalu

    One Sony,One Piece

  • Marwan Abd-Alhadi
    Marwan Abd-Alhadi18 hari yang lalu

  • HarboeJacob
    HarboeJacob18 hari yang lalu

    I'm very curious as a owner, how many of these features could be implemented with a firmware update. I know of course that the zoom can't be, because of the new lense, but it's the other improvement I'm curious about. I really hope Sony will improve the 1 II, because it's a bit early for (and I'd guess others with this phone) to upgrade. Thanks for making awesome products Sony.

  • Pixels


    15 hari yang lalu

    They might be, if they are able to enable 4k 120hz recording through an update, they might be able to port the AI stuff to the Mark 2

  • 【クラクラ】 パオパ王国
    【クラクラ】 パオパ王国18 hari yang lalu

    静止画の説明は多いけれど、動画については少ないですね。 手振れの改善と撮影時に画角を切り替えられるようになったのかな?

  • Abid Hayat Khan Khattak
    Abid Hayat Khan Khattak18 hari yang lalu

    Nicely device but so so much costly

  • sudhanshu verma
    sudhanshu verma18 hari yang lalu

    First improve the build quality and after sale service, then launch any product. There was a time when Sony had the best in class built and not the worst in class.

  • Bunty Vijwani
    Bunty Vijwani18 hari yang lalu

    Please come back sony!

  • Mandar Pol
    Mandar Pol18 hari yang lalu

    Which is more better Xperia 1||| aur 5|||??

  • Moisés Silva

    Moisés Silva

    18 hari yang lalu

    1 iii > 5 iii > 10 iii

  • ryukiT3
    ryukiT318 hari yang lalu

    great tech, and finally putting effort in marketing. now only if they actually sold it worldwide.... =(

  • Afnan Nasir
    Afnan Nasir18 hari yang lalu

    I love 😍 Sony xperia

  • 紹宸
    紹宸18 hari yang lalu

    Too long pants stuck

  • Diogo Bras
    Diogo Bras18 hari yang lalu

    Imagine when they hire Chad engineers!

  • Hannan Sheho
    Hannan Sheho18 hari yang lalu

    لا يوجد أشكل هاد جديد مع آسف 👎👎

  • YouTube Crash
    YouTube Crash18 hari yang lalu

    Knp sony kameranya gak sony lagii yaaa wkwkw

  • ariel torres
    ariel torres18 hari yang lalu

    No 4k. No 21:9. I can't watch correctly on my Xperia 1 🤦🏻

  • Hari Prasadh
    Hari Prasadh18 hari yang lalu

    Please come to 🇮🇳 😔

  • pathok moncho
    pathok moncho18 hari yang lalu

    Please give me a phone as a gift

  • Ashish Khatana
    Ashish Khatana18 hari yang lalu

    Sony: Bankai

  • Mojoti Nagum
    Mojoti Nagum18 hari yang lalu

    Now can you PLEASE IMPROVE the FRONT CAMERA... its been so long and its still at 1080 30 fps , the rear camera module SHOULD BE UOGRADED... and no hate but the naming SUCCCS... BUT props to the frosted modern look ... theyre improving

  • Mojoti Nagum

    Mojoti Nagum

    18 hari yang lalu

    @Moisés Silva lol sorry I actually meant the desigm

  • Moisés Silva

    Moisés Silva

    18 hari yang lalu

    All rear cameras have new sensors. They are not same used by 1ii

  • Ar Vi
    Ar Vi18 hari yang lalu

    i'd rather spend on this phone over that purple 🍎

  • trickbusterstv
    trickbusterstv18 hari yang lalu

    Is sad cause the xperia when you connect to the camera the touch screen is unusable and have too dark lines if you are sony make everything compatible like apple

  • YNA
    YNA19 hari yang lalu

    Hope Sony conquers the first rank in the market one day! Certainly, it deserves it!

  • Rojakkin
    Rojakkin19 hari yang lalu


  • 0000
    000019 hari yang lalu

    tall tall tall tall tall tall tall tall tall

  • niyas ph
    niyas ph19 hari yang lalu

    The big problem of the Sony , they don’t have enough stores anywhere for smartphones

  • Akhil akhi
    Akhil akhi19 hari yang lalu

    ഫോൺ free ആയി അയച്ചു തരോ

  • R 945
    R 94519 hari yang lalu

    Whether or not Sony makes this phone for professional photographers, or those who can't afford an expensive camera bcs professionals would only use dslr or mirrless cam for their work how ever the price of this phone is too high for majority of people

  • Ramil M.
    Ramil M.19 hari yang lalu

    When is a7iv coming out?

  • Jordan Turner
    Jordan Turner19 hari yang lalu

    USA Band 71?

  • 33_M2_Rahul Krishna menon
    33_M2_Rahul Krishna menon19 hari yang lalu

    We need a good budget version of Xperia and it's gonna strike the market

  • Moisés Silva

    Moisés Silva

    18 hari yang lalu

    10 iii

  • He He
    He He19 hari yang lalu

    Sony phone with zeiss camera branding?!

    JHOAN R19 hari yang lalu

    Pero imagínate el precio que tiene solo ahora riquillos

    JHOAN R19 hari yang lalu

    Por que no lo traen barato por unos 300 dólares

  • Moisés Silva

    Moisés Silva

    18 hari yang lalu

    Solamemte la pantalla = 100 dolares